The History of 677 AlaMoana

Long known in architectural circles as a landmark Honolulu office building, 677 AlaMoana stands at the entrance to Kaka’ako, and as such establishes a visual marker for this historically important Honolulu neighborhood. For years 677 AlaMoana has been known locally as “the Gold Bond building,” a highly visible and ideally situated property.

In the late 1960s the first 5-story phase of the Gold Bond Building fronting AlaMoana Boulevard was built and named for its largest tenant, the Gold Bond Stamp Co. of Minnesota.  In addition to ground floor retail space, it included a large hi-cube warehouse level for storing the dishware, toasters, and numerous other household appliances and items families would trade books of stamps for, gained from shopping at participating grocery stores.  Shortly thereafter the 6th through 10th floors were added as part of the second phase of improvements.  The AlaMoana-facing building is currently referred to as the Diamond Head Tower.

In 1971 the 10-story ocean-facing Kentron Building—currently referred to as the Ewa Tower— was developed and interconnected with the Diamond Head Tower, and the 11th and 12th floor penthouse levels with 360˚ panoramic views were added, completing the third and final phase of the project.

On the main thoroughfare bridging the financial district of Honolulu and the world-renowned resort and retail destination of Waikiki, 677 AlaMoana provides all the advantages of a destination address without the problems that often come with such location: high costs, congested streets, difficult parking and transit. 677 AlaMoana eliminates those hassles.